*This Page is PART I – ‘CREATIVE BRIEF’
Ralph Lauren Fall 25’
Inspired by Billie Eilish’s Birds of A Feather, the collection reflects the journey of breaking traditional office wear, redefining style, and…
![Birds of a Feather by Billie Eilish, [Sep 27, 2024] https://www.youtube.com/watch?v=V9PVRfjEBTI](https://xinhanyi.annenberghosting.com/wp-content/uploads/2025/03/截屏2025-03-22-01.04.10-1024x558.png)
libration.
The GOAL
– Expand Audience Base –
Inspire workwear beyond tradition
redefine office style for the modern era
resonate with fashion-conscious and career-driven young professionals
– Enhance Image –
Innovating Professional Style
to show — Ralph Lauren is not old-fashioned
but rather evolving with modern culture and individuality
Targeting –
ambitious young professionals
high education level
from city
middle to high spending power
seek to balance professionalism with personal style
The ad will appear out-of-home (OOH) in high-traffic locations like bus and subway stations and shopping malls.
Additionally, we will promote it heavily on social media platforms to reach a broader, digitally-savvy audience.
click to view full version of designs (PART IV – MULTIMEDIA ELEMENTS)
We need this ad because…
traditional brands like Ralph Lauren need to adapt to a rapidly changing market to maintain their relevance. As time and trends evolve, Ralph Lauren must modernize to engage a younger demographic, building long-term loyalty rather than just targeting the millennial group through traditional advertising. This ad will challenge conventional office attire, presenting a fresh and bold style that appeals to a new generation, broadening the brand’s influence and attracting a wider audience.
click to read more from our leaders (PART V – THOUGHT LEADERSHIP PIECE)